The machine knows what it doesn't know.
Platform Intelligence is Sphot's learning layer. It analyses every reel you publish, detects what makes your specific audience stop scrolling, and feeds those signals back into every future production run.
Hook retention score
Every reel gets scored 0–100 for how well the first 3 seconds hold attention. Sphot highlights the exact frames that cause drop-off.
Peak posting window
Sphot analyses 90+ days of your account's engagement data to detect the precise time your audience is most active — per platform.
Audio style analysis
Tracks which audio styles (trending pop, lo-fi, voiceover-only, no audio) correlate with higher retention and saves for your specific audience.
Caption length optimisation
Measures saves and comments by caption length bracket to find the sweet spot for your audience — usually different from platform averages.
Format performance tracking
Tracks which video formats (talking head, B-roll heavy, text-on-screen, slideshow) perform best for each creator's audience.
Compound improvement
Every reel you publish adds a data point. Intelligence features become more precise over time — the system is designed to compound.
Intelligence on Creator Pro and above
Full Platform Intelligence is available on Creator Pro (₹3,499/mo) and all Studio plans.
See all plans